Dondria Nicole

Dondria Nicole is a perfect example of how artists are being discovered in the new media age. She didn’t have to win a bunch of talent contests, or stalk record execs, or send a bunch of demo tapes out to music labels. What she did was upload to YouTube videos of her singing at home. "When I first started posting the videos, it was just about me having something to do," she said. "I wasn’t trying to get signed."